Separate wash and lotion into different briefs
A rinse-off wash and a leave-on lotion have different use steps and different review requirements. Give each a separate line with the proposed use, intended age range defined by your team, destination market and planned directions. For a set, specify how the two items will be presented together and whether they will also be sold separately. Your reviewer can then assess each item and its packaging on its own merits.
- Record the proposed name and use directions for each item.
- Give the reviewer the same version of the brief you send to the supplier.
Choose a dispensing action to evaluate
Compare a pump, flip-top and squeeze format using the caregiver's expected handling sequence. Show where the bottle will sit, how the closure will be opened and how you want the pack to dispense. Ask for an assembled sample in the proposed size so your team can assess actuation, grip, label legibility and travel protection. Include any shelf-height or carton constraints in the drawing request.
Specify the reviewer’s inputs before choosing a supplier
List the information your qualified reviewer will need for the formula, finished pack and artwork. For each item, ask what can be shared and when, including whether the response refers to a concept, sample or proposed commercial version. A general body-wash reference can show a format or pack style. Your team still needs to assess the specific formula, intended use and documentation supplied for the proposed project.
- Identify the project owner and reviewer before requesting samples.
- Ask for a quote and supporting documents tied to the same formula and pack references.